About

The stylist and storyteller behind the feed

Jelina Derapi is a fashion & lifestyle content creator, UGC creator and stylist working out of Delhi NCR — building content and closets for brands and clients who want their style to actually say something.

64,800 Instagram community · 75+ national & local brand collaborations · Top 20 Finalist, LIVA Miss Diva Content Creators 2024

Jelina Derapi in a black elephant-print crop top and skirt co-ord, outdoors in natural light

Her story

From styling friends' closets to styling brand campaigns

Jelina's interest in fashion started the way most great style stories do — pulling apart her own wardrobe, then her friends', figuring out what actually made an outfit "work." That instinct for fit, proportion and story eventually turned into formal styling work across Delhi NCR, and into a content practice built around the same idea: clothes and content both have to feel true to the person wearing or watching them.

Jelina's eye for style is shaped as much by where she's from as where she works now. She carries a North East India background into a Delhi NCR creator market that rarely sees that region's colour, textiles and everyday style sense represented — a genuinely different visual point of view in a space where a lot of content starts to look the same. That perspective, paired with formal styling experience, is part of why her content and her styling read as distinct rather than a copy of whatever's trending that week.

It's also part of why she placed as a Top 20 Finalist for LIVA Miss Diva Content Creators 2024 — recognition for a body of work that spans styling, UGC and travel content, not just one lane. Today, she splits her time between two connected crafts: creating UGC, lifestyle and travel content for fashion, beauty and home brands, and styling real people and shoots across Delhi, Gurgaon and Noida. The through-line is the same in both — clarity over clutter, and style that photographs as well as it feels.

Her niche

Fashion, lifestyle, travel, UGC and styling — under one roof

Jelina Derapi in a black polka-dot halter dress, seated, styling detail with a black bag — FashionOutfit breakdowns, trend edits and seasonal capsules for Delhi NCR weather and occasions.

Jelina Derapi walking a tree-lined path in a white top and jeans, candid lifestyle moment — LifestyleDay-in-the-life, home and everyday moments styled without looking staged.

Jelina Derapi relaxing on a rooftop daybed wearing glasses, city skyline in the background — TravelTravel diaries and destination content, carrying a North East India point of view that's rare in the Delhi NCR creator space.

[PLACEHOLDER: UGC content example]

UGCNative-feeling product content built to perform as paid social creative.

Personality & voice

Warm, direct, and a little obsessive about details

On camera and on set, Jelina's style is warm and conversational rather than performative — she talks to a camera the way she'd talk to a friend trying on outfits in a fitting room. Off camera, she's the person double-checking hemlines, steaming garments twice, and re-shooting a hand movement three times because the light caught it wrong the first two. That mix of approachable and exacting is what makes her content feel authentic while still looking finished.

Why brands work with her

Content that performs, styling that lasts

Local + national reach Based in Delhi NCR with 75+ national and local brand collaborations and a 64,800-strong Instagram community — regional relevance and pan-India appeal in the same creator.

Styling-trained eye Every piece of UGC is shot with a stylist's understanding of fit, color and composition — not just a phone camera and good lighting.

Dependable turnaround Clear deliverable timelines and usage-rights terms agreed upfront — see the Services page for specifics.

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